The Magic Of Linen

Linen is a textile made from the fibers of the flax plant that was exclusively for the rich until the 16th century when cultivation became widespread. Linen is the world's strongest natural fibre and very absorbent, it dries much faster than cotton. Find out the other benefits that make linen so magical with our linen range of wheneverwear...

The magic of linen:

Durability - due to the fibres strength, linen is very strong and therefore long lasting. The clothing will hold it's shape and can even become softer with wear. 

Easy of care - your linens can be machine washed and tumble dried or hung to dry naturally. 

Hypoallergenic - linen is very breathable and dries quickly reducing the time available for allergy causing bacteria and microbes to breed.

Suitable for every season - linen is both light and breathable as well as insulating, so it can help you retain your body heat in winter, and wick away the sweat in summer. 

Versatile - this is the reason our very first collection was a linen one! It can take you straight from bed to the beach and out to lunch without sacrificing style, comfort or ease.   

Sustainable - Flax is a very resilient plant, able to grow in poor soil making it much more sustainable than cotton. Every part of the flax plant can be used to make products, plus it's recyclable and biodegradable.